Include supporting research that will increase the depth of your analysis. Select one or two of the alternatives above to solve the problem that you identified in this case analysis.ĭiscuss your rationale for choosing these and not the others. Remember that these are potential alternatives you will not select all of the alternatives to solve the problem. Base this upon your research and critical thinking.Ĭompile three or four potential marketing-related solutions to the problem above. Identify at least one organizational problem that BMW is currently having or one in which you project it will have in the future. Refer to the instructions below as you construct your analysis.ĭiscuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.ĭiscuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. This requires that you conduct research on BMW beyond the case study material in the textbook.
Note that you will submit Part 1 and Part 2 in one document.Ĭomplete a case analysis of BMW.
Follow APA Style when creating citations and references for this assignment. Your Part 1 response must be at least two pages in length. What does BMW do well to target each of these groups, and what could it do better? Within your response, include the process of segmentation. Within the case, several clearly different target markets are identified. How could data analytics be used to research the consumer in order to ensure a strong understanding of overall business and marketing outcomes at BMW? How does this process assist the marketing team at BMW? Identify the steps and the application to BMW. This assignment will be comprised of two parts one part will ask you to respond to questions, and the other will require you to complete a case analysis.Įvaluate this case, and respond to each of the following questions using both theory and practical managerial thinking.Įxamine and apply the consumer-buying process for BMW. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.įor this unit, review the “Marketing Excellence: BMW†case study on pp. Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses.
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